President's Club

Event branding for a premium getaway experience.

Each year Arctic Wolf invites its top performers to a weekend retreat. President's Club rewards standout performance and brings teams together.

Create a memorable, distinctly bespoke experience for invitees that still reads as Arctic Wolf.

I built the visual system for the weekend, anchored by a custom icon pattern that ran through name badges, letterhead, and the pre-event swag box shipped to attendees, down to the tissue paper inside. I also hand illustrated a custom tag for the moonshine bottle gifted to each attendee.

  • Event Branding
  • Pattern Design
  • Illustration
  • Print Collateral
  • Packaging Design
  • Erin Russel - Creative Direction
  • Lauren Hartman - Art Direction

“Placeholder pull-quote — three to six lines of copy, sized to land around fifty characters per line so it reads well without wrapping awkwardly.”

Jane Doe, Creative Director